Privacy Policy

Data Controller: ME Group Ireland [CRO details]
Address: [Irish address]
Email: privacy@me-group.ie
In some cases, certain suppliers involved in the development and maintenance of the website may process personal data; in this case, they act as processors.

We collect personal information through this website to improve the user experience, personalize content, and facilitate marketing actions. Personal information is collected through information request and partnership forms. In addition to these contact details, we also collect:

• Connection data (time and date of visit, pages visited, etc.)
• Behavioral data (browsing history, language settings, website interactions such as clicks, time spent per page, completed forms, etc.)
• Location data
• Consent and preference data (Opt-In)

Data necessary for our services or to answer your requests are marked with an asterisk or similar indicator on the forms. If you do not fill in the required fields, we will not be able to fulfill your requests. Our services are not aimed at and not intended for use by minors. We do not knowingly collect information from minors. Everyone who provides information to ME Group Ireland declares that they have reached the legal age of majority.

We only process your personal data when we have a legal basis for doing so:

• Processing necessary for the execution of your request, including:
  • Providing the general information you requested
  • Handling specific or commercial inquiries
• Processing for which you have given consent:
  • Sending our newsletter
  • Sending information and promotions about other ME Group services
• Processing necessary for our legitimate interests:
  • Responding to your contact requests and providing information about our products and services
  • Creating commercial statistics and reports, after anonymization or after implementing procedures to prevent your re-identification
• Processing necessary to comply with our legal obligations: Some of your data is also processed to comply with our legal and regulatory obligations (e.g. our accounting and tax obligations, or our obligations related to the management of rights exercise requests under the GDPR) and to defend our interests in the event of disputes or lawsuits.

In general, we do not retain your personal data for longer than necessary for the purposes for which it was collected. In particular:

• Data necessary to answer your questions and specific requests: we only process this data for as long as necessary to formulate answers and then do not keep it any longer.
• Subscription to our newsletter: this data is retained until you request removal or unsubscribe via the unsubscribe link in the newsletter.
• Management of opt-out list: we retain your data for 3 years from the moment you exercise your right.

Please note: your data may be retained for longer, for example to prove a right or due to a legal obligation. In all cases, your data is not stored for longer than strictly necessary for the purposes for which it is processed. When your data is no longer needed, we ensure that it is deleted or anonymized.

We only share your data with:

• Authorized employees of ME Group Ireland who need access to your data as part of their role in relation to the purposes described above (internal departments such as Marketing, Sales, Customer Service, IT, etc.).
• Our external service providers and processors who are necessary for the development and maintenance of the website, including our advertising platforms (such as Google Ads, Facebook Ads) and our analytics tools (such as Google Analytics).
• Our advertising partners for the optimization of our marketing campaigns.
• Our external advisors (lawyers, accountants, etc.) when necessary for our legitimate interests.
• Government or judicial authorities, when we are legally required to do so.

We may also share your personal data with third parties in the context of a potential or actual sale or restructuring of our business or certain assets, where your data may be part of the assets transferred.

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Your personal data processed in the context of using the website is hosted and processed within the European Union.

Some of our processors may transfer your personal data outside the EU. In the absence of an adequacy decision by the European Commission under Article 45 of the GDPR, these transfers are protected by appropriate transfer mechanisms under Article 46 et seq. of the GDPR (such as standard contractual clauses adopted by the European Commission).

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You have various rights regarding your data:

• You can withdraw your consent for any processing of your data that is based on your consent at any time.
• You can ask us to confirm whether we are processing your data and, if so, inform you about the characteristics of the processing, grant you access and obtain a copy of it.
• You can ask us to correct or supplement your data if it is inaccurate or incomplete.
• You can ask us in certain cases to delete your data or restrict the processing of it.
• You can ask us in certain cases to provide your data in a structured, commonly used and machine-readable format, or you can ask us to send it directly to another controller.
• You have the right to set guidelines (general or specific) about what should happen to your data after your death.
• You can object to any processing of your data based on our "legitimate interest". If you exercise this right, we must cease the processing, unless we demonstrate compelling legitimate grounds that override your rights and fundamental freedoms, or for the establishment, exercise or defense of legal claims.
• You can object at any time to the processing of your data for direct marketing purposes.

We may update this Privacy Policy from time to time due to changes in legislation, technological developments, and changes in good business practices. Changes are effective as soon as they are published on the website.